Woman in grey shirt enjoying a facial massage with a Geneo facial treatment, wearing a green Geneo headband or hair towel

Guide to Facial Massage: Benefits & Step-By-Step Techniques

What first comes to mind when you think about getting a quick, healthy glow while treating scars and preventing wrinkles? Is it expensive serums? A complex, 10-step Korean skincare routine? 

Those are certainly great options, but there’s an even better one that’s simple and free to DIY: facial massages! We’ll guide you through what a facial massage is, its benefits, and how to do it at home, so you can have radiant skin in minutes.  

Esthetician administering a facial massage to a client, who is wearing a towel on her hair and looks relaxed

What is a Facial Massage?

Facial massage has gained popularity in the United States and Europe in recent years thanks to endorsements from gorgeous celebrities like Meghan Markle and Cate Blanchett. However, it’s been a staple of Asian beauty routines for hundreds of years.  

Facial massage is the practice of gently rubbing and kneading the face using specific motions to improve the overall health and appearance of the skin. It’s similar to a traditional body massage, but it’s done with light pressure due to the sensitive nature of the face. 

It’s a deeply relaxing procedure with benefits ranging from glowing skin and more defined contours to lymphatic drainage and headache management. You can perform a facial massage on yourself or have a professional do it for a more thorough and relaxing treatment. 

When Should You Do Facial Massage?

You’ll see the best results from facial massages if you do them at least twice a week, though you can do them daily if you prefer. The best time to do a facial massage is when you’re applying a product to your face, such as your a.m. moisturizer or a night serum. Using a product first ensures your fingers or massage tool will glide over your skin smoothly. 

Whether you choose to do your facial massage in the morning or evening, each option has its own benefits.

  • A morning facial massage can reduce any puffiness you may develop overnight. It will stimulate your circulation so you start your day with luminous skin. A morning facial massage is also a great way to set a calm, positive tone for the day.
  • An evening facial massage is excellent for relieving any tension you may be holding in your facial muscles, which will help prevent future fine lines and wrinkles. Introduce facial massage as part of your bedtime routine, and you may even find that you fall asleep more easily. 

Two images demonstrating a woman's face both before and after a Geneo facial

Facial Massage Benefits 

There are many reasons your skin will thank you for introducing facial massage into your skincare routine. Some benefits you will see right away, such as a youthful, glowing complexion and decreased puffiness. Others, such as scar management and tighter skin, will be revealed over time with a consistent facial massage routine. 

Benefits of a facial massage include:

  • Glowing, rejuvenated skin thanks to improved circulation
  • Lymphatic drainage that can reduce puffiness
  • Reduced appearance of raised scars as the tissues loosen up
  • Tighter skin and facial muscles 
  • A more sculpted appearance around the jawline and cheekbones
  • Reduced sinus symptoms such as congestion and headache
  • More relaxed facial muscles that can prevent future wrinkles

Disadvantages of Facial Massage 

While most people experience few side effects when properly performing facial massages, there are a couple of potential downsides that it’s important to note. People with very sensitive skin may experience some redness and irritation with certain facial massage tools, and active breakouts may be too tender for many facial massage methods.

Geneo facials are a great option for sensitive skin, as our hands-free massage method is gentle enough even for active breakouts.  

Woman with glowing skin, eyes closed

How to Do a Facial Massage Step-by-Step

Now that you know the many benefits of facial massage, it’s time to learn how to do it! This section will provide step-by-step directions on how to perform an effective facial massage to improve your skin’s health and appearance.

Before we dive into the facial massage steps, there are a few things to keep in mind:

  • Always wash your face and hands before beginning.
  • Start your facial massage by applying a product such as a moisturizer, facial oil, or serum. Your fingers must be able to glide over your skin without any pulling.
  • You can perform these steps using your hands or a facial massage tool such as a gua sha stone, jade roller, or vibrating massager.
  • Repeat each step about five times before moving to the next.

Follow the facial massage steps below to revitalize your skin and ease facial tension. 

  • Forehead: Place the knuckles of your index fingers on your forehead between your eyebrows. Stroke up toward your hairline and then out toward your temples. 
  • Eyes: Place your knuckles on either side of the bridge of your nose level with your eyes. In an upward, arcing motion, stroke your fingers under your brow bone. When you reach the outer corners of your eyes, continue the movement under your eyes. (Imagine you’re drawing an oval shape around your eyes).
  • Cheeks: With your knuckles on your cheekbones near your nose, stoke up and out. Move your hands down a little and repeat the motion on the underside of your cheekbones.
  • Mouth: Make peace signs with both hands. Place them on either side of your mouth, with your index fingers above your upper lip and your middle fingers below your bottom lip. Slide your fingers outward toward your ears.
  • Chin: Place your knuckles on the center of your chin at the jawline. Stroke them upward toward your ears.
  • Neck: With your knuckles on either side of your jaw, perform a sweeping motion that starts under your ears and goes down along your neck. Reverse the move and repeat.

Woman receiving a Geneo facial, wearing a green Geneo headband, and resting on a green Geneo towel or pillow cover

Treat Yourself to a Spa Facial Massage with Geneo

Whether you enjoy facial massage at home or as a spa experience, you’ll see the immediate benefits of a healthy glow and smoother looking skin, as well as a wide range of accumulative benefits such as more defined facial contours and fewer wrinkles

During a Geneo facial treatment, a relaxing hands-free massage sculpts the face, delivering instant reduction of redness and puffiness while infusing Geneo’s active ingredients even deeper into the skin.

Ready to treat yourself to a luxurious spa facial massage? Find a Geneo provider near you today!

And if you’re a spa owner or professional and want to offer Geneo facial treatments to your clients, click here to learn more about becoming a Geneo provider today.

The Secret to Aging Gracefully

A Unique, Customizable Treatment

Smartface Brows & Skin, located in Solana Beach, is the go-to spot to make sure that you never have to stress about your skin again. Their talented team of estheticians and permanent makeup artists know that it’s all in the details. They are true believers in customization and delivering trustworthy results that you are sure to obsess over, making Geneo the perfect fit for their practice!

Kim Bertrand, Practice Owner & Esthetician, loves Geneo because it is unlike any other facial device at her practice. She said, “Geneo is a unique modality and technology. Our clients love the results and that they feel the active ingredients on their skin. They can feel the treatment working.”

Revive. Rejuvenate. Repeat.

With an average clientele of 40-49 years old, Smartface finds themselves using the Revive treatment the most. Geneo Revive Facial is the secret to aging gracefully! Its key ingredients include red algae, caffeic acid, retinol and ferulic acid, which improves the skin’s elasticity, reduces fine lines and diminished signs of aging. In addition to these outstanding results, Kim loves the Geneo Revive Facial because “it smells amazing and adds a ton of hydration to the skin and deep below the surface.”

Geneo’s patented oxygenation technology allows for deep infusion of hydrating ingredients by triggering the body’s natural, physiological process of increased oxygen levels internally. Oxygen is carried to the surface of the skin where the increased levels of oxygen prep the skin for maximum absorption throughout the rest of the facial treatment.

Put Your Best (and most radiant) Face Forward.

Kim has been a licensed esthetician for over 15 years with the goal of giving her clients the gift of not only an enchanting glow, but an education on your skin health. Her clients describe her facial treatments as nothing less than phenomenal. One client said, “This is my go-to place for facials! I can honestly say that each time was amazing, and I came out feeling invigorated and beautiful at the end. These women are awesome and can answer any of your skin-care questions and set you up on an at-home routine to keep yourself looking and feeling your best.”

As an expert in her field, Kim knows the importance of customizable, all-in-one skincare treatments. Smartface implemented Geneo because “it is simultaneously exfoliating and oxygenating the skin,” which is the trick to maximizing absorption of ingredients and improving skin naturally. To further enhance each client’s experience and target their specific needs, Kim sometimes adds a sheet mask with microcurrent to Geneo facials to improve facial contour and boost blood circulation of the newly oxygenated blood below the skin’s surface thanks to Geneo.

About Smartface Brows & Skin

Putting your best face forward is no small feat, which is why we look past the surface and start from the beginning. We first get to know you - the person beneath the skin. Everyone has a story, and we want to know yours! This is why every service begins with a thorough consultation to determine your specific goals. We deeply investigate your skin story so that we can provide you with the best possible solution, and send you off feeling empowered.

Our talented team of estheticians and permanent makeup artists know that it’s all in the details. They are true believers in customization and delivering trustworthy results that you are sure to obsess over. You will not just walk away with an enchanting glow, but with an education on your skin health. Truly the gift that keeps on giving.

Life throws us enough stressors - your skin should not be one of them. At Smartface, we are here to make sure that you never have to stress about your skin again. Let’s put your best face forward.


An Individualized Approach To Skincare

R3 Health, located in Palm Beach, FL, are the aesthetics experts when it comes to beauty and medical services. Geneo is used for over 50% of their monthly facial treatments due to its immediate and long-term results seen after just one treatment. Aesthetician Jenifer Rose tells us, “we always want to incorporate the latest technology into our practices, making Geneo the perfect fit. It offers an individualized approach to treating the skin. Clients love the instant gratification and are addicted to the way their skin feels after a Geneo treatment.”


Within a 3-in-1 skincare platform, Geneo’s patented OxyGeneo technology is the key differentiator versus other facial treatments, which simultaneously oxygenates and exfoliates the skin during the treatment’s first step. “I love that Geneo does so much in just one facial! However, my favorite part is definitely the exfoliation,” says Jenifer. “It exfoliates the epidermis while triggering the Bohr Effect from within.” The Bohr Effect is the body’s natural response of releasing oxygen from blood cells and sending it to the skin’s surface, oxygenating the skin from within for long-lasting results. “Geneo creates CO2 on the skin’s surface, which is starving the skin of oxygen and then re-oxygenates the skin from within. This really helps with cell turnover and improvements in tone and texture,” says Jenifer.

Expert Care Individualized for You.

With over 25 services offered at R3 Health, they are truly the go-to Med Spa if you are looking for a complete, individualized skincare and wellness routine. Although Geneo offers five customizable treatments for every age, skin type and season, Jenifer and her team take skincare personalization to the next level by layering additional treatments to better achieve each client’s skincare needs. “During the same appointment, we can layer on dermaplaning, extractions, jelly mask, high frequency and radiofrequency skin tightening on the face, neck and jawline,” says Jenifer. “We also will do a Geneo treatment a week or two before microneedling, skin resurfacing and IPL treatments for optimal results.”


For consistent results all year long, Jenifer recommends monthly Geneo facials for maintenance. Because there is no downtime needed, you can even stop by R3 Health during your lunch break for a Geneo face or body treatment.

About R3 Health

R3 Health provides a safe and trusted VIP experience designed for members to address all their health, medical, and lifestyle concerns. By applying the latest technology, individualized wellness programs, and cutting-edge treatments, we treat every member with a “whole-body” approach. We believe that personalized healthcare is the key to optimal and balanced wellness, in turn it helps prevent chronic disease and manages the aging process. We’ve taken every measure to create a medical, beauty and wellness community that supports each member at every stage of their wellness journey.

Layering Treatments With Geneo

Staying At The Forefront Of Skincare

Dallas Surgical Arts, Dallas, TX

Dallas Surgical Arts is a fast-paced practice located in Dallas, Texas, a booming market in the skincare and beauty industry. With client demand at an all-time high, Dallas Surgical Arts stays agile and innovative by staying on top of new treatments and services to improve their client experience and staying active on social media to engage with their community, making Geneo a must-have for their growing practice. Known for fabulous before & after resultsinformative treatment videos, and educational resources, Dallas Surgical Arts has made their mark on the map of Texas 


This practice is known for truly going the extra mile when working with their clients to achieve outstanding and satisfying results.  Through careful assessment of each client’s skincare needs, Dallas Surgical Arts layers additional cosmetic procedures with Geneo to produce healthy, glowing skin with more targeted results. “Geneo is commonly used as a follow up after injection treatments once healing has occurred. We provide a wide variety of treatments that can be used with Geneo when treating the skin to stimulate collagen, smooth wrinkles and fine lines, and improve elasticity.” Says Dr. Randy Sanovich. “Most treatments can be used with the Geneo facial with the following timeframe:

  • Micro-Injection Treatments: Prior to a Geneo treatment, or after complete healing of skin has occurred
  • Dermaplaning: Prior to step one of Geneo facial treatment
  • Botox: After 2-4 weeks from last injection
  • Natural Fillers: After 2-4 weeks from last injection
  • Laser and IPL Procedures: After complete healing of skin has occurred”

Combining both Geneo and cosmetic procedures creates an enhanced treatment protocol that serves as an effective alternative to invasive procedures for skin rejuvenation. Geneo is a great facial to layer in when strengthening skin health and longevity of clients’ skin. 


Dallas Surgical Arts knows it can rely on Geneo for any client, skin concern or season, creating a lot of buzz at this practice as the must-have facial. Currently priced at $150 al la carte or $360 for a package of three treatments, Geneo only accounts for almost half of the total facial treatments performed each month. “It is an easy treatment to sell with outstanding results,” says the Dallas Surgical Arts team. 

In Dallas, the summers are hot and dry, which prove to be incredibly challenging when it comes to maintaining supple and hydrated skin. As we cling tightly to our moisturizer, SPF, and water bottle this summer, the solution often comes from our skin experts at Dallas Surgical Arts. “Geneo is the perfect option to target dry, dull, dehydrated skin and help retain the skins moisture overtime. Regular Geneo facials, based on individual needs provides an extra boost of hydration, especially during the harshest seasons in Dallas. Geneo is a must-have facial at this practice,” Dr. Randy Sanovich tells us. “Any patient that tries Geneo is hooked immediately and schedules additional treatments on the spot. Our patients love coming in for a Geneo facial right before a big event for that instant glowWe love the instant and long-lasting benefits on texture, tone and clarity.” 


Dr. Randy Sanovich is famous for providing extra care and exceptional treatments to his clients. As a leading oral and cosmetic surgeon, he takes great pride in serving each and every patient. Dallas Surgical Arts provides a full scope of oral and facial cosmetic surgeries to help clients achieve better looking skin. This innovative practice continues to reinvent patient care by providing the utmost attention when crafting treatment plans for patients with state-of-the-art technology and procedures. Alongside offering a wide range of skincare treatments, the practice has also built out a beautification program incorporating at-home maintenance products, in-office medical strength cosmetic peels, and a variety of skin rejuvenation procedures. This program is designed to target patients’ all-encompassing needs such as evening out skin tones, repair sun damage, and reduce age spots and fine lines.

For more information on Dallas Surgical Arts visit: https://www.dallassurgicalarts.com/ or go to our Practice Finder Map


Preventive Skincare Maintenance

Focus on Relaxing, Non-Invasive Skincare Treatments

Spa Bar Miami operates as a unique “spa bar” concept in Coral Gables, FL.  Their tagline is “Let your body escape during your lunch break or after work for a great time at our bar.” Clients receive a 1-on-1, complimentary hands-on analysis of their skin by a qualified skincare specialist. Owner/practitioner Natalia Moreno, noted, “We do everything that is non-invasive—facials, microdermabrasion, micro-needling. And now we offer the Geneo. People like when I use technology. The Geneo, in particular, it really relaxes. On the ultrasound part, people say “I can stay here the whole day.” “I try to educate my clients about prevention, taking care of their skin when they’re young and, of course, at any age. I tell them you can treat your skin with non-invasive…take care of your skin every day and do non-invasive treatments.”

Fit Customized Skincare Into Your Busy Schedule

Natalia says, “What I like about the Geneo is that it’s 3 in 1. It concentrates everything and you can really see the results on the same day.” In fact, Geneo facials fit perfectly into her spa concept of a relaxing, fun experience for skincare. With the Geneo, her clients can stop by, get a great skincare treatment and go on to their next activity with amazing looking skin. Natalia noted, “The length of the treatment depends upon the client’s skin.  I had a client the other day that only had 30 minutes so we did a 30 minute treatment with the Geneo. It’s that customizable.”

Mixing It Up With Geneo Technology

Natalia selected the Geneo for her practice because she can use it on all of her clients and it aligns with her skincare philosophy. “Everything is together and it’s for every type of skin, every age.  If I have a client that has rosacea, I will only do a light exfoliation, not too long. I will only do it for 5 minutes and stay away from where their rosacea is. When someone comes in with acne and acne scars, I can do a little bit more exfoliation for like 8 minutes.” I can do dermaplaning before the Geneo and I always do a mask after the Geneo. It all depends on how I see their skin. I will often put a calming mask on to enhance the relaxing experience.”

Geneo: A Non-Invasive Alternative To Micro-Needling

I have clients that come and have a wedding in two day. They want micro-needling but I tell them not to worry, I have a better solution. I have a perfect fit for you. Let’s do Geneo, you’re going to be glowing, the ingredients are going to penetrate better, your make-up is going to look better.”

Spa Bar Miami

Spa Bar Miami operates as a unique “spa bar” concept.  Their tagline is “Let your body escape during your lunch break or after work for a great time at our bar.” Whether clients want a quick pick-me-up, an in-depth facial, or a soothing massage, Spa Bar Miami invites guests to sit in one of our Spa Bar stools, and receive a 1-on-1, complimentary hands-on analysis of their skin by a qualified skincare specialist.  The analysis moves zone by zone so a client can learn about their individual skin needs, what products to use, and how to apply them. The Spa Bar Miami is located in Coral Gables, FL and provides services to a wide spectrum of clients, from teenagers who suffer from acne clients in their 20’s who are concerned about preventing the signs of aging, to a clientele in their 40’s to 50’s.

For more information on Spa Bar Miami visit www.spabarmiami.com  or go to our Practice Finder Map