Trifecta Med Spa and Geneo
Trifecta Med Spa started about 7 years ago as a single location in NYC and has since grown to three locations in New York City and one location in Long Island. The key to their success, according to co-founder Victor Novesolov is a commitment to quality service. “We created a great team to work. Our people are our secret. For us customer service is everything. The customer always comes first. When we hire someone, we make sure that they share our philosophy. We do everything above and beyond to satisfy them. And of course, we offer amazing treatments.”
Immediate Results—People Come In and Go Out Glowing
Seeing success with Geneo’s customizability and no downtime, the team at Trifecta says, “We are located all across NYC so our customer base is very diverse. We see young professionals. About 20 to 25% of our customers are males and we cater to them and mostly our females are between 25 and 65. In NYC people are always in a rush. They come for facials during their lunchtime and they want in and out. They do not want other people to know that they did some procedure. And that’s actually an amazing thing about Geneo because it gives immediate results and people come in and go out glowing and that’s why it’s so popular. People love the results basically.”
Geneo: A High-Tech Treatment That Clients Love
The treatment variety is easy to navigate and customize for each client, “First, we listen to the client and then find out why people come to us and what the want and what we can offer them. We tell them…we don’t push anyone. We give the options and when we explain to them that you have amazing results with the Geneo and you’re going to get a pampered facial but it’s a high-tech facial. It’s not a regular facial”. Sharing the technology story and the opportunity for immediate results proves very successful, “You will see results—not only immediate results but these results will last. And when we explain everything a lot of people choose it. It’s a very unique procedure and people just like it because one of the main selling points for them is because they will come out of our medical spa and very few people will notice that they had something. They just see a glowing person with great skin.”
Geneo: A Truly Bespoke Facial
One of the unique combinations that Trifecta Med Spa offers is offering a skincare treatment serum called Universkin in combination with the Geneo Facial. Victor shared this experience, “We customize the Geneo and one of the great ideas behind this facial is that it’s highly customizable. We decided that our Geneo facial will last about 45 to 50 minutes. Sometimes we add masks. Very often we add another skincare product like Universkin. We can really customize and make bespoke facials for our customers. That’s why we love it. For every person, we can make a bespoke facial. Everyone’s skin is different. We recommend and get them to try Geneo and see if they like it. And usually they do it again. Almost 100% of people they do it again.”
Geneo Treatments As Part Of A Skincare Routine
Victor noted, “Most of us are not growing younger so our recommendations is always to have a package—me included. I tried it myself as a client. I’m a guinea pig so when we got Geneo I tried and I loved it. I said we have to have it because it’s very easy to use and it gets amazing results. We had the Hdraf cial before and compared to the Hydrafcial it a much better experience from the customer’s standpoint. We got rid of all our Hydrafacials and only offer Geneo now.”
Victor explained that they typically sell packages for 3 and 6 visits. For 3-visit packages they offer a 10% discount and for a package of 6 visits they offer a 20% discount. Their single visit price point is about $300 for the Geneo. He stated, “We have success selling the package. Once people try the Geneo they like it and it becomes part of their skincare routine. They usually come once a month or once in 2 months”.
Trifecta Med Spa & Wellness
Trifecta Med Spa and Wellness was started 7 years ago in New York city and has grown to 3 locations in NYC and one in Long Island. They attribute their success to “Stellar customer service, state of the art technology, and a customized approach to each client and treatment.” They serve a diverse clientele across the NYC area and offer a full range of skincare treatments, focusing on mental wellbeing. The practice is lead by Dr. Edward Fruitman who is assisted by a staff of highly trained estheticians.
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